Grace E. Mangum

Grace E. Mangum

 

 

Webby Award-winning Entertainment Digital Content and Marketing Executive
with over 17 years’ experience in digital program and content development, editorial and integrated marketing strategies for cable television and media companies

 

Companies

• A+E Networks

• The New York Observer

• BBH New York

• Independent Film Channel

• BBC Worldwide America

• AMC Networks/Cablevision

• Lifetime Television

 

Experience:

 

A+E Networks, Director International Digital Media

 

2015 - Present

 

• B2B Web sites content managements

• International Consumer Facing Web sites and digital products

• Ideation around tentpole product initiatives

 

 

ROAR, Program Director

2014 - 2015

Manage
 multiple
 medium-
to-
large 
sized
 clients

• Work
 with 
Business 
Development 
to 
manage
 smooth 
project 
initiations.

• Negotiate
 contracts,
 scoping
 deliverables,
 writing
 statements
 of 
work
 (SOWs)
• Accountable 
for 
successful 
project 
delivery
(on 
time/
within
 budget)
• Responsible
 for 
ensuring 
the 
team
 knows
 and 
understands
 the
 project 
vision
• Collaborate
 with 
Resource
 Manager 
and 
discipline 
leads
 on 
resource
 planning
 and
 allocation 
across 
projects.
• Responsible 
for
 upholding 
standards
 and
 best
 practices 
methods
• Has 
a 
strong 
ability 
to 
mitigate 
risk 
on 
projects
• Responsible
 for 
relationships
 with 
client’s 
project 
team
• Manages
 internal 
team
• Leads
 and 
mentors
 other 
Project 
Managers

 

SourceMedia, GM Digital Operations

2011 - 2014 
• Digital revenue creation and growth. (responsible for all digital revenue for 13 brands). To date programs and new display advertising initiatives I have introduced have generated $1.3 million in revenue
• Sales enablement and support. (helping sales team strategize, pitch and close more business)
• New product development. Working with web operations team to create and launch new products
• Providing oversight and strategic direction around key site tactics, such as ad serving, audience development, community, social media, SEO, marketing and analytics
• Redesigned 3 flagship sites resulting in 30% growth in traffic and time spent on the sites
• Improved SEO and search traffic to sites
• HTML5/Hybrid app roll out to 14 key brands
• Developed and launched Native Advertising programs
• Redesigned newsletters that have increased referral traffic across all brand sites by 20%
• Responsible for UX and Design teams
• Responsible for Digital Ad Operations

 

Digital Marketing, Executive Producer Consultant

2008 - 2011
• Responsible for day-to-day running of the Interactive Production Department – new projects, marketing, design, sales enablement, technology, business development, marketing, advertising sales, product strategy
Clients included:
• The New York Observer
• The Independent Film Channel
• Art Info/Louise Blouin Media
• Bartle Bogle Hegarty – Cadillac, British Airways, Westin, Google
• HUGE – CNN.com, Advance Publications, NAR

 


BBC Worldwide America, Director of Online

2005 - 2008
• Rebuilt digital media department
• Hired and Managed staff – 4 staff, 4 freelancers
• Launched ad supported Video player in 2 months, generating $100,000 in revenue in 14 months
• Grew traffic from 300,000 uniques to 500,000+ in 18 months
• Redesigned, built CMS and relaunched BBCAmerica.com in 4 months
• Increased e-commerce profits by 12% in 12 months
• Increased advertising revenue by 15% year upon year
• Cut department running costs by 7% in 12 months
• Launched channels and developed content strategy for iTunes, Facebook, MySpace, YouTube
• Wrote and edited Webby Award-winning content
• Launched SEO and SEM strategies
• Developed and launched 2 ad supported web series – Talking Movies and Ask the Punk Professor
• Launched community resulting in 45,000 fully registered and active users in 8 months
• Redesigned CRM solution
• Launched department wide production processes
• Developed partnerships and vendor relationships – Epsilon, OAS, DART, Google Analytics, iPartners, BBC.com, BBC WW Consumer Products, LOGO, Limelight, Akamai

 

Rainbow Media/Cablevision, Digital Marketing Director/Digital Consultant 2004 - 2005
• Launched foreign-language VOD services and programming on MSO in 3 months
• Launched SEM
• Increased VOD usage by 5% in 6 months
• Redesigned and relaunched VOD support and marketing site in 2 months
• Launched the first World Picks On Demand sweepstakes. In its 30-day life-cycle acquired 12,000 unique entrants and 5,000+ Get the Channel requests
• Managed vendor and media agencies
• Created CRM solution

Lifetime Television, Digital Marketing Business Development Manager

2002 - 2004
• Launched the Lifetime Membership and Rewards program, gaining 3,000+ new fully registered users monthly
• Created Lifetime Research Panel
• Created and wrote advertising decks for partnerships and national ad sales group
• Launched content first ever online auction, partnering with eBay to raise money for breast cancer. Raised $50,000 for breast cancer research - 15% increase over the previous year’s
• Developed vendor and partner relationships – Epsilon, OAS, Epic Records, Sony, Island Def Jam, 24/7 Real Media

 

Northpoint Solutions, Technical Specialist/Consultant

1998 - 2002
• Project lifecycle management
• Content Management System development (Vignette, Interwoven, ATG Dynamo)
• Secured $3 million dollars in business for consulting firm
• Created and managed client relationships: Time, Inc., NYSE, Depository Trust Company
• Developed end-user training methodology and documentation
• Managed staff

 

MediaBistro, Instructor

April 2012 - present

In-classroom instructor teaching the following:

o Web Analytics
o Digital Marketing (intro and advanced)
o Social Media, SEO & SEM

 

NYU, Adjunct Professor/Graduate Program
October 2013 - present
Adjunct instructor for NYU’s Graduate program, teaching the following:
Web Analytics

 

Education
Salem College – graduated 1991
Bachelor of Arts double major English and French and secondary level Teacher Certification

 

Alliance Française (New York & Dublin, Ireland)
Advanced course work in French conversation and literature

 

Dublin Tutorial Center
A-level course work in English and History

 

The Writers Studio
Poetry award nominee and published author.

 

NYU
School of Continuing Education – completed course work in NYU’s publishing program

 

Computer Skills Microsoft Office, DART, OAS, Omniture, Google Analytics, Google Ad Sense, Websurveyor, JIVE, CMS, Blogging software (Moveable Type, Drupal, Word Press), @Plan, Insight, Salesforce, comScore