Grace E. Mangum

Grace E. Mangum

 

 

Webby and MIN Award honored Entertainment Digital Content and Marketing Executive with over 20 years’ experience in digital program and content development, editorial and integrated marketing strategies for cable television and media companies

LinkedIn Profile: www.linkedin.com/in/gracemangum

Companies

• A+E Networks

• The New York Observer

• BBH New York

• Independent Film Channel

• BBC Worldwide America

• AMC Networks/Cablevision

• Lifetime Television

 

Experience:

 

A+E Networks, Director International Digital Media

 

2015 - Present

 

• B2B Web sites content managements

• International Consumer Facing Web sites and digital products

• Ideation around tentpole product initiatives

 

 

ROAR, Program Director

2014 - 2015

Manage
 multiple
 medium-
to-
large 
sized
 clients

• Work
 with 
Business 
Development 
to 
manage
 smooth 
project 
initiations.

• Negotiate
 contracts,
 scoping
 deliverables,
 writing
 statements
 of 
work
 (SOWs)

• Accountable 
for 
successful 
project 
delivery
(on 
time/
within
 budget)

• Responsible
 for 
ensuring 
the 
team
 knows
 and 
understands
 the
 project 
vision

• Collaborate
 with 
Resource
 Manager 
and 
discipline 
leads
 on 
resource
 planning
 and
 allocation 
across 
projects.

• Responsible 
for
 upholding 
standards
 and
 best
 practices 
methods

• Has 
a 
strong 
ability 
to 
mitigate 
risk 
on 
projects

• Responsible
 for 
relationships
 with 
client’s 
project 
team

• Manages
 internal 
team

• Leads
 and 
mentors
 other 
Project 
Managers

 

SourceMedia, GM Digital Operations

2011 - 2014 
• Digital revenue creation and growth. (responsible for all digital revenue for 13 brands). To date programs and new display advertising initiatives I have introduced have generated $1.3 million in revenue
• Sales enablement and support. (helping sales team strategize, pitch and close more business)
• New product development. Working with web operations team to create and launch new products
• Providing oversight and strategic direction around key site tactics, such as ad serving, audience development, community, social media, SEO, marketing and analytics
• Redesigned 3 flagship sites resulting in 30% growth in traffic and time spent on the sites
• Improved SEO and search traffic to sites
• HTML5/Hybrid app roll out to 14 key brands
• Developed and launched Native Advertising programs
• Redesigned newsletters that have increased referral traffic across all brand sites by 20%
• Responsible for UX and Design teams
• Responsible for Digital Ad Operations

 

Digital Marketing, Executive Producer Consultant

2008 - 2011
• Responsible for day-to-day running of the Interactive Production Department – new projects, marketing, design, sales enablement, technology, business development, marketing, advertising sales, product strategy
Clients included:
• The New York Observer
• The Independent Film Channel
• Art Info/Louise Blouin Media
• Bartle Bogle Hegarty – Cadillac, British Airways, Westin, Google
• HUGE – CNN.com, Advance Publications, NAR

 


BBC Worldwide America, Director of Online

2005 - 2008
• Rebuilt digital media department
• Hired and Managed staff – 4 staff, 4 freelancers
• Launched ad supported Video player in 2 months, generating $100,000 in revenue in 14 months
• Grew traffic from 300,000 uniques to 500,000+ in 18 months
• Redesigned, built CMS and relaunched BBCAmerica.com in 4 months
• Increased e-commerce profits by 12% in 12 months
• Increased advertising revenue by 15% year upon year
• Cut department running costs by 7% in 12 months
• Launched channels and developed content strategy for iTunes, Facebook, MySpace, YouTube
• Wrote and edited Webby Award-winning content
• Launched SEO and SEM strategies
• Developed and launched 2 ad supported web series – Talking Movies and Ask the Punk Professor
• Launched community resulting in 45,000 fully registered and active users in 8 months
• Redesigned CRM solution
• Launched department wide production processes
• Developed partnerships and vendor relationships – Epsilon, OAS, DART, Google Analytics, iPartners, BBC.com, BBC WW Consumer Products, LOGO, Limelight, Akamai

 

Rainbow Media/Cablevision, Digital Marketing Director/Digital Consultant 2004 - 2005
• Launched foreign-language VOD services and programming on MSO in 3 months
• Launched SEM
• Increased VOD usage by 5% in 6 months
• Redesigned and relaunched VOD support and marketing site in 2 months
• Launched the first World Picks On Demand sweepstakes. In its 30-day life-cycle acquired 12,000 unique entrants and 5,000+ Get the Channel requests
• Managed vendor and media agencies
• Created CRM solution

Lifetime Television, Digital Marketing Business Development Manager

2002 - 2004
• Launched the Lifetime Membership and Rewards program, gaining 3,000+ new fully registered users monthly
• Created Lifetime Research Panel
• Created and wrote advertising decks for partnerships and national ad sales group
• Launched content first ever online auction, partnering with eBay to raise money for breast cancer. Raised $50,000 for breast cancer research - 15% increase over the previous year’s
• Developed vendor and partner relationships – Epsilon, OAS, Epic Records, Sony, Island Def Jam, 24/7 Real Media

 

Northpoint Solutions, Technical Specialist/Consultant

1998 - 2002
• Project lifecycle management
• Content Management System development (Vignette, Interwoven, ATG Dynamo)
• Secured $3 million dollars in business for consulting firm
• Created and managed client relationships: Time, Inc., NYSE, Depository Trust Company
• Developed end-user training methodology and documentation
• Managed staff

 

MediaBistro, Instructor

April 2012 - present

In-classroom instructor teaching the following:

o Web Analytics
o Digital Marketing (intro and advanced)
o Social Media, SEO & SEM

 

NYU, Adjunct Professor/Graduate Program
October 2013 - present
Adjunct instructor for NYU’s Graduate program, teaching the following:
Web Analytics

 

Education
Salem College – graduated 1991
Bachelor of Arts double major English and French and secondary level Teacher Certification

 

Alliance Française (New York & Dublin, Ireland)
Advanced course work in French conversation and literature

 

Dublin Tutorial Center
A-level course work in English and History

 

The Writers Studio
Poetry award nominee and published author.

 

NYU
School of Continuing Education – completed course work in NYU’s publishing program

 

Computer Skills Microsoft Office, DART, OAS, Omniture, Google Analytics, Google Ad Sense, Websurveyor, JIVE, CMS, Blogging software (Moveable Type, Drupal, Word Press), @Plan, Insight, Salesforce, comScore